This concept is focussed on wellness, and a unique way to motivate people to exercise using humor.
Get The Fit On (GTFO) is a fitness app which will drop a humorous insult based on the user's current lack of movement. The app includes simple and effective exercise methods to help the individual be active. The minimal interface has been strategically designed to balance the humorous tone of voice.
A teaser video was made to promote this app - https://www.youtube.com/watch?v=RE1FgC9V0L4&feature=emb_title
This project was done in collaboration with Beth McPhail.