A social enterprise assignment where we were asked to find an issue and pitch our concept through a strategy oriented manner. Together, as a multi disciplinary group we all established a connection between all our honours year projects - Mental Health. We chose to explore the national stigma of Mental Health for New Zealand males. Through research, audience insight and speaking to several health professionals we found ourselves an undervalued topic, of which needs serious actions to be taken.
Check Up From The Neck Up explores the stigma of Mental Health for New Zealand males, more specifically young males. We chose to approach this topic in a creative way, after discussion with a trained psychologist he shared his research that males respond better to creativity. We established a programme which included teacher training, resources, student journals, and monthly visits will be organised through this programme.
An initial fee paid through the online set up on the website (Based on how each school chooses to spend its Mental Health budget). The programme is dispatched to the school and regularly monitored.
This is a deliverable program specifically for boys in high school to spark the conversation of mental health in form class, to encourage conversation and speak of it confidently.
A collaborative project with Emma Pearce, Dan Wilkinson and Jake Luijten.